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Wednesday, April 20, 2011

The Hawaii 5-0 Effect

Local businesses in Honolulu Hawaii have been reaping the rewards for having either their product or tourist destination as part of an episode back drop. A locally owned shave ice company has been shown on practically every 5-0 episode so far, while a local beer called Kona beer has seen their revenue increase as well. The USS Missouri 63 has also enjoy increased tourists visiting their museum shops because of being shown on an episode of 5-0. The most beautiful thing is that the entire state of Hawaii is once again becoming a popular tourist destination as the show is shown around the world.

Being from Hawaii myself it makes me proud seeing the Aloha State enjoying such national and international exposure again because of a locally filmed tv show. It's often tough to say which shows will do well in the ratings when filmed in Hawaii, as not all shows enjoy success right out of the gates.

http://www.hawaiinewsnow.com/category/6743/video?clipId=5595021&topVideoCatNo=195904&autoStart=true&redirected=true

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